APA Style

Allen, Chris, O'guinn, Thomas C., Semenik, Richard J.. (2006). Advertising and Integrated Brand Promotion (4th Edition). : South-Western Thomson Learning.

Chicago Style

Allen, Chris, O'guinn, Thomas C., Semenik, Richard J.. Advertising and Integrated Brand Promotion. 4th Edition : South-Western Thomson Learning, 2006. Text.

MLA Style

Allen, Chris, O'guinn, Thomas C., Semenik, Richard J.. Advertising and Integrated Brand Promotion. 4th Edition : South-Western Thomson Learning, 2006. Text.

Turabian Style

Allen, Chris, O'guinn, Thomas C., Semenik, Richard J.. Advertising and Integrated Brand Promotion. 4th Edition : South-Western Thomson Learning, 2006. Print.