Text

Principles of Marketing

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'Principles of Marketing' develops an innovative customer-value and customer-relationships framework that captures the essence of today's marketing.

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Availability

c-10034c1

CIR 658.822 K848p c2008

600-699 Applied Science (LVCC Apalit)

Available

Detail Information

Series Title

-

Call Number

CIR 658.822 K848p c2008

Publisher

Jurong, Singapore : Pearson Education, Inc.., 2008

Collation

-

Language

English

ISBN/ISSN

978-981-0698-59-1

Classification

658.822

Content Type

-

Media Type

unmediated

Carrier Type

physical book

Edition

12th

Subject(s)

Marketing
Business and Management

Specific Detail Info

-

Statement of Responsibility

Principles of Marketing/ Philip Kotler and Gary Armstrong

Other version/related

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